The addition of Infinity™ to the Oracle Marketing Cloud will strengthen the industry’s most comprehensive cloud solution to manage marketing programs across all digital channels and across the customer life cycle.

SAN FRANCISCO–March 30, 2017–Oracle has acquired the next generation Infinity Big Data platform assets from Webtrends and will make the solution part of the Oracle Marketing Cloud. The Infinity offering allows businesses to see the complete picture of how customers interact with their brand across any digital channel, at any time, and in one place. Atlas Technology Group advised Webtrends on the sale of its Infinity assets to Oracle.